Advanced Video Coding (AVC)

Advanced Video Coding (AVC) is the new generation compression algorithm for consumer digital video. Compared to the current industry standard MPEG-2, AVC is at least twice as efficient at all bit rates. This means that AVC will open up channels to the end user that were previously closed for digital video services at the right quality. AVC offers significantly higher video resolution at the same bit rate, or the same video quality with half the bit rate that is required for MPEG-2. This will enable attractive new products and services to be introduced by all players in the value chain.

AVC is the result of work started in the ITU and in MPEG, completed in the Joint Video Team (JVT) made up from experts of the two organizations. The algorithm is published as H.264 by the ITU, while ISO/IEC published it as MPEG-4 Part 10.

HHI-Contribution to H.264/AVC

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Products

Software SDK for Professional Video Coding

Software for Embedded Multimedia Applications

H.264 over DVB-T

H.264/AVC & AAC Live Streaming over DVB-H IP channels

H.264/AVC Conformance Bitstream Test Suite